All About

digitalLANE's General Services

We only build CMS based websites this means once we have built the site; it allows you full easy to use access to content, images, and page layout. To reduce costs and give you control.

We are technical experts with full experience of dealer management systems (DMS), CRM and Manufacturers to ensure our solutions can interface with your own in-house systems, thus making the experience for you and your customers comprehensive and seamless.

From the creation of the website through to the ongoing content and creative services, we work closely with our clients to achieve an online presence that meets the clients' needs and most importantly drives bottom line profits.

• Search Marketing
• Also referred to as Search Engine Optimisation (SEO), it is considered one of the most cost effective online marketing tools for generating a higher volume of targeted visitors or traffic to a website. digitalLANE uses the latest ethical techniques to gain targeted traffic via the natural search results of google, Yahoo!, MSN and many more sources. PPC
• Over 100 million people use search engines in Europe alone. Over 40% of searches land on a pay-per click(PPC) advert. PPC is an invaluable tool as it is targeting users that are already searching for your product. The results of this are evident when measuring the effectiveness of PPC campaigns.
• eMail Campaigns
• Email marketing is a cost effective and quantifiable technique which allows dealerships to send personally targeted messages to customers. If used effectively it can be a dealership's most significant customer acquisition and retention tools.
• SMS Campaigns.
• With over 90% of texts from SMS campaigns read by recipients and generating average response rates of 15-30%, SMS campaigns are one of the most popular and low cost channels being used in the marketing industry. Market analysts say that SMS campaigns are the most effective personalised communication tool in recent times.
• Flipin Book
• Brochures, Catalogues, Magazines, Newsletters, Circulars, and other business documents can be converted to an online flash based Fliping Book. Attract more readers and better engage them with interactive collateral elements such as video, Web Links and audio, increase reach and readership, lower production and distribution costs, and run a greener operation. Get detailed insight about readers' behaviour, ranging from simple statistics such as readership to detailed analytics such as heat maps that show where readers zoomed in most frequently.
• Point Of Sale
• Advertise your latest offers at your point of sale both Sales and Service using the latest electronic POS display system. On your Sales Teams desk provide the benefits of GAP, Supagard, Finance, or sales promotions. Aftersales display the seasonal checkups, tyre offers, minor dent or valet offers.

activePRINT is changing the way we can target messages directly to your customer.

Rather than send standard direct marketing, brochures, or letters A unique feature of activePRINT is our interface with your in-house data direct from your DMS to create specific tailored marketing campaigns,

activePRINT is the use of Variable Data Printing that allows text, images and graphics to be changed from one printed piece to the next, without stopping or slowing down the printing process.

AN EXAMPLE: for the first anniversary of the sale of a New Car we automatically know to send a personalised birthday card, reminding the client to book a service and not lose the warranty, this was used to specifically target Scrappage clients and gained a 68% response rate.

The same can be done with MOT & Service reminders, each with the same basic layout, they can be printed with a different target message and offer on each letter.

activePRINT can go far beyond printing different names and addresses on a document. It allows you to insert different graphics into a document, change the layout and/or the number of pages, print a unique bar code on each document, use colour extensively. All to target clients on a more personnel level.

activePRINT allows you to add a single line that is proven to increase response by over 40% HOW.... with the addition of a pURL (digitalLANE.co.uk/JohnSmith) this unique data driven link activeMESSENGER provides a personal web page that captures data, provides specific offers and drives through the eCRM process.

activeRESPONSE shows - in real-time - the number of leads generated by each different advert and media source, when they occurred, how long calls lasted, the number of the caller, and most importantly how much each call cost in advertising spend.

activeRESPONSE puts you in control of media expenditure versus response and allows you to negotiate with media suppliers for the actual response they generate for you. Which after all, is what you are paying for isn't it?

activeRESPONSE has an additional service that allows you to record all inbound calls and then to replay them when you wish.

By having the ability to review the interaction between customer and sales force many basic procedures can be improved from simple greetings to refined sales techniques and upgrading sales possibilities.

activeRESPONSE manages the escalation of client contact to ensure no customer expectation is missed. Electronic lead tracking is a key part of the sales cycle.

• activeRESPONSE - Leads Manager
• Tracks and records all telephone and electronic leads from third parties
• auto email response to customer
• Central Lead Management
• Lead allocation and escalation Management
• Outcome registration
• Lost lead e-follow up and Survey

• Comprehensive eCRM, email & Text marketing solution
• activeMESSENGER our eCRM solution completes the loop for sales and service follow up by creating specific and targeted email, Text, and Personalised URL Web Pages.
• activeMESSENGER interfaces with your existing DMS and showroom tools to generate the follow up from any marketing activity including 1 day, 3 day sales follow up using bespoke email templates.
• activeMESSENGER also works for service follow up linked to an eSurvey that ensures you get the feedback you require and meet manufacturer standards.
• activeMESSENGER is the next stage from activePRINT s thallows you to create specific MOT & Service offers, including electronic reminders with 6 week, 3 week and 1 week email updates.
• activeMESSENGER drives customer leads direct to activeRESPONSE and ensures follow up to enhance the core sales process.

• activeMESSENGER - Product Overview
• eCRM follow up
• Creation of personalised web and email templates (sales & service follow up, MOT & Service reminders)
• Interface with DMS or Showroom systems
• Auto generation of specific stage email
• Activity Reporting
• eSurvey creation

• autoSTREAM System Toolset
• autoSTREAM has been enhanced for Q1 of 2010 to provide stock management via Tcard, to view and produce a silent salesman for use within the dealership or on vehicles in the forecourt.
• autoSTREAM has now developed the ability to see your stock turn, sales value against CAP and depreciation against CAP to give dealers a toolset that ensures that they market the vehicle at the correct level against the market.

• autoSTREAM System Toolset
• T/CARD Stock management Group & Dealer Level
• VRM & DMS Stock import
• DVLA & CAP data enhancement
• Image import and manipulation
• Third Party Export
• Stock Turn & Valuation

• Some of the dealer benefits of VECAMS include:
• Real-time access to Ford 'Red Top' quarterly marketing programs, overlays and miscellaneous updates to support accurate calculation and impact of marketing campaigns, on specific customer deals.
• Accurate deal and profit calculation at point-of-sale, for Sales Managers or Business Managers, through accurately applying national Ford pricing, marketing programmes.
• Immediate reaction to new programs and program amendments at point of source.
• Ability to target specific vehicles and close match vehicles from VISTA data to meet customer demand.
• Ability to achieve incremental sales and increased customer satisfaction through real-time analysis of full stock and identification of vehicles/order types to promote.
• Ability to optimise dealer stock mix and stock value by reducing aged stock and by reducing interest-bearing stock.
• Increased Ford marketing programme and own stock visibility, to support incremental profitable sales and a reduction in lost sales opportunities.
• Interfaces with other third-party data sources, Including CAP, Franchise Data, and DMS/Showroom products to reduce administrative effort and increase deal accuracy (cooperative developments currently in progress with Ebbon Dacs & ADP products).